eMark – Marketing Research Center was established within eCampus University on the initiative of the Faculties of Economics and Arts, with the aim of observing, understanding and interpreting the transformations that are reshaping marketing, communication and the world of education.

The Center carries out research, analysis and scientific consultancy on emerging digital behaviours, social media, domestic and international markets, and the evolution of relationship strategies between organisations and individuals. Particular attention is devoted to the opportunities offered by data and new technologies, exploring areas such as CRM, customer journey, big data, data mining, artificial intelligence and machine learning to investigate new models of communication, engagement and development of the academic offering.

Alongside its research activities, eMark promotes research dissemination, academic publishing, networking and collaboration with institutions, businesses and other research centers, turning knowledge and innovation into tools capable of creating value for the University and society as a whole.

eMark is part of eCampus University, a private online university established in 2006, with its main campus in Novedrate, in the province of Como. The University combines the opportunities offered by digital technologies with the teaching, research and services of the university system, developing an educational model in which online learning, tutoring activities and interaction with faculty members and University facilities contribute to creating a flexible and accessible university experience.

eCampus University’s commitment to innovation and e-learning provides eMark with a privileged environment in which to study the evolution of education, communication and digital behaviours, while exploring new tools and models in a constantly evolving sector.